“There are three responses to a piece of design—yes, no, and WOW! Wow is the one to aim for.”
– Milton Glaser
“A wisely chosen illustration is almost essential to fasten the truth upon the ordinary mind, and no teacher can afford to neglect this part of his preparation.”
– Howard Crosby
“Nobody counts the number of ads you run; they just remember the impression you make.”
– Bill Bernbach
“Hand Lettering can give a voice and personality to an otherwise toneless word.”
– Sam Lee
“Your brand is what other people say about you when you’re not in the room.”
– Jeff Bezos
We do not remember days, we remember moments.
– Cesare Pavese






